Data Privacy Statement

The data controller within the meaning of the General Data Protection Regulation (EU) 2016/679 ("GDPR") and other applicable national data protection laws is:

This Data Privacy Statement applies to all personal data processed in connection with the protagx UTM Builder, a free web-based tool made available by protagx at the URL on which this document is published, as well as to the associated gate form through which access to the tool is granted.

protagx offers the UTM Builder — and its associated educational resources — free of charge to users, customers, partners, and anyone interested in digital marketing attribution and CRM best practices. The sole purposes for which personal data is collected are:

1. To provide access to the UTM Builder tool and associated protagx resources;
2. To send relevant tool updates, CRM guides, and educational content to registered users who have expressly consented to receiving such communications;
3. To understand the aggregate interest in the tool for product development purposes;
4. To offer protagx consulting services to interested parties who have indicated their interest through the registration form.

protagx does not use data collected through this tool for any advertising, profiling, or re-targeting purposes beyond the communication of its own services and educational content.

To unlock access to the protagx UTM Builder, users are required to complete a one-time registration form. This form is provided and processed by HubSpot, Inc. (see Article 7 on third-party processors). The following categories of personal data may be collected through this form:

The collection of this data is voluntary. However, submission of at least a valid email address is required to gain access to the UTM Builder, as the gate mechanism relies on form completion to verify user registration.

The following table summarises every category of data processed by the UTM Builder tool, together with its processing location and transmission status:

Categorical confirmation: No campaign data, URL data, keyword data, domain data, or any content entered into the UTM parameter fields of the UTM Builder is, or will ever be, transmitted to protagx's servers, to HubSpot, or to any other third party. This is an unconditional commitment and a technical property of the tool's architecture.

Processing of personal data collected through the registration form is carried out on the following legal bases under Article 6 GDPR:

1. Art. 6(1)(b) GDPR — Performance of a contract / pre-contractual measures: The processing of the email address and name fields is necessary to fulfil the user's request for access to the UTM Builder tool. The submission of the form constitutes a request for a service, and granting access constitutes fulfilment of that request.
2. Art. 6(1)(a) GDPR — Consent: Where the registration form includes an opt-in for marketing communications (e.g. newsletters, guides, or protagx service updates), processing of contact data for such communications is carried out exclusively on the basis of the user's freely given, specific, informed, and unambiguous consent. Consent may be withdrawn at any time without detriment by contacting protagx at the address in Article 10 or by clicking the unsubscribe link in any communication.
3. Art. 6(1)(f) GDPR — Legitimate interests: Processing of anonymised or aggregated usage data (e.g. form submission counts) for the purpose of understanding tool adoption and improving protagx's free resource offering constitutes a legitimate interest that does not override the data subject's fundamental rights and freedoms.

Processing of data entered into the UTM Builder tool fields themselves does not constitute personal data processing by protagx, as such data is never received or accessed by protagx. It is processed solely on the user's own device.

Personal data collected through the registration form is retained in protagx's HubSpot CRM for as long as it is necessary to fulfil the purposes described in Article 2, subject to the following criteria:

• Contact records of registered users are retained for a period of up to 3 years from the date of last meaningful interaction (e.g. last email open, last tool access, or last direct communication).
• Where a user has consented to marketing communications, data is retained until consent is withdrawn or until 3 years of inactivity have elapsed, whichever is earlier.
• Where a user requests deletion of their data under Art. 17 GDPR ("right to erasure"), protagx will action the deletion within 30 calendar days of receiving a verifiable request.

Data entered into the UTM Builder tool (URL log, campaign data) is retained exclusively in the user's own browser storage and is subject solely to the user's control. It is deleted automatically when the user clears browser data, or manually via the "Clear log" button in the tool. protagx has no access to, and no ability to delete, this data.

protagx does not sell, rent, or otherwise commercially disclose personal data to third parties. The following processors have access to personal data solely to the extent required to provide the services described, and are bound by data processing agreements in accordance with Art. 28 GDPR:

Campaign and URL data entered into the UTM Builder is not shared with any of the above processors or with any other party. The tool architecture is strictly client-side for all UTM-related functionality.

No data is transferred to recipients in third countries outside the European Economic Area (EEA) except where the transfer is covered by an adequacy decision of the European Commission, standard contractual clauses, or an equivalent safeguard under Chapter V GDPR (as in the case of HubSpot's EU–US Data Privacy Framework certification and EU1 data residency).

You have the following rights with respect to personal data processed by protagx. These rights may be exercised at any time by contacting protagx at the address in Article 10:

The protagx UTM Builder uses the following cookies and browser storage mechanisms:

No advertising, tracking, or profiling cookies from third-party ad networks are placed by protagx in connection with the UTM Builder. The tool does not use Google Analytics or any equivalent session-analytics service.

All data subject requests, questions, or complaints relating to this Data Privacy Statement or to protagx's processing of personal data should be addressed to:

This Data Privacy Statement was last reviewed and updated on 17 March 2026. protagx reserves the right to update this statement to reflect changes in applicable law or processing activities. Material changes will be communicated to registered users by email prior to taking effect.